At the 7th and 8th Journey to Global events held in Amsterdam and London, Lingo24, Oban International, spike95 and Agility Multichannel brought together individuals representing some of Europe’s leading brands, and tried to identify common challenges and solutions when building and executing a global content strategy.
To find out more about:
- Platform set-up and the opportunities for product owners to harness the power of PIM
- The importance of performance and how this relates back to UX
- The strategy around driving traffic to a site in a global context
- The current trading landscape for retail, brand owners and B2B, and the associated challenges related to uncertainty over Brexit and any future relationship with the EU