If you’re not online, you’re obviously… offline; but you’re also off the map. In the past few years most store-front retailers have fully embraced e-commerce and set on a path to international growth.
Large retail companies have gone as far as to create e-commerce teams, whose purpose is the dissemination of product, brand and company information. These teams typically manage inventory and source content, and are in charge of finding localisation providers able to professionally manage projects in various languages. Their main goal is to capture new markets and bring new revenue in.