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As the digital revolution continues to impact every area of business, technology and society, customers expect
As the digital revolution continues to impact every area of business, technology and society, customers expect all areas of their lives to be available online, and to be able to conduct any business necessary online with ease. With the B2C market setting strong benchmarks and expectations for the B2B world to live up to, the digitization of B2B services has picked up rapidly in recent years. The online B2B market will be worth $6.7 trillion by 2020 in the US alone, and for service providers to claim their share of this massive profit, mastering their digital service offerings and customer experiences will be essential.
In response to this trend, and the challenges and opportunities that accompany digitization, TBM has produced an event that will help senior-level B2B stakeholders build a first-class digital experience, drive profit, and increase customer loyalty, with particular focus on digital transformation, omnichannel optimization, digitizing CLM and the customer journey, and data collection/usage strategies.
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