B2B Meetup, Birmingham
An informal meetup for professionals in B2B e-commerce

Speaker – Laura Parkin, Head of Product Information at Essentra
Laura currently heads up the product information team at Essentra, one of the world’s largest suppliers of plastic and fibre components. Laura will talk about her experience of driving change on the frontlines of managing product data and how this can be used in a complex organisation to drive sales. She’ll also discuss the practical and personal challenges of moving beyond an entrenched approach to product data.
Speaker – Alan Miller, Managing Director of Simply Consulting
Alan Miller is Managing Director of Simply Consulting, liaising with clients on content, product information, and process development. In previous roles, he has managed market penetration of new products and services and led global content campaigns for organisations including Codifyd and RS Components. Alan will lead an interactive roundtable on the challenges that B2B enterprises face today.

