Announcing the winners... of Lingo24's Slogan for Translation Competition
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29th March, 2006
We're delighted to announce that freelance German translator Antje Eberle is the winner of our Slogan for Translation competition, generously sponsored by airline TAP Portugal and travel company Keytel International.
Antje's entry "Lingo24 - never lost for words" (translated into German as "nie sprachlos") has been judged the slogan which both encapsulated the essence of Lingo's language service offering and also translated effectively into at least one other language. During the month of April, a delighted Antje plus companion will jet off to Portugal courtesy of TAP to spend three nights in a luxurious pousada on the Algarve, courtesy of Keytel International.
Winning this competition was no mean feat on Antje's part, as we received over 130 entries. Predictably there were many cases where the suggested slogan worked in one language, but didn't work so well in the translation. However, Lingo's marketing department was particularly wowed by an English slogan submitted by freelance translator Anne Withers, whose suggestion was: "Lingo24 means business worldwide". The company now intends to use this as its strapline, and as a special bonus prize, will be treating Anne to a slap-up meal in Edinburgh next month.
Lingo24 MD Christian Arno comments: "Anne's slogan leapt out at us immediately, but unfortunately it couldn't be our overall winner as it was virtually impossible to translate without losing one of the numerous layers of meaning!" He adds: "It sums up perfectly what Lingo24 is all about - that we're language professionals who are serious about helping clients expand their businesses internationally."
The other runners-up in the Slogan for Translation competition were Graeme Denman (with "Communication is our vocation" - translating into Portuguese as "A comunicação é a nossa vocação") and Mari Luz Ponce (with the Spanish "Porque no bastan las palabras" - translating as "because words are not enough"). They will each receive a Lingo mug and T-shirt, plus whisky or chocolates.