Internet marketing in foreign languages is the next big thing online.
It’s easier to reach the top of search engine rankings in languages other than English - as there’s less content online in foreign languages, there’s less competition to rank highly.
the number of EU internet users who prefer websites in their native language (European Commission)
For businesses, this translates into a higher return on investment for foreign language internet marketing (FLIM) than for the equivalent in English. The first step is to create localised domains for each of your target language markets.
Lingo24 has extensive experience in providing website localisation (or localization) services across a wide range of languages. We also have a proven ability to climb to the top of foreign language search engines - and can help you to do the same.
Our Heart technology easily connects with your systems via a web services link or content management system (CMS) plug-in. This reduces your time spent managing website translation services, by automating both the transfer of content and the publication of completed translations.
Read more about how our Translation Technology Integration works here.
Lingo24 worked with this major UK tourism body to translate the entirety of its 20 localised websites into Arabic, Chinese, Czech, Dutch, French, German, Greek, Italian, Japanese, Malay and ten other languages – an estimated total of three million words.
Lingo24 integrated its Heart technology with the client’s CMS and input all of the client's old content to gain maximum leverage from in-context phrase and word repetitions.
We also constructed a team of specialist marketing translators and proof readers to ensure that all website collateral was translated in line with the client’s style policy and branding. Projects generally ranged between 800 and 1600 words, with overnight deadlines in every case.
More Website localisation stats:
23 the average number of languages supported by the top 25 global websites in 2011 (Global By Design)
25% the percentage of Earth’s population who speak English - and 94% of this number do so as a second language.
31% the percentage of all online language use that English accounts for (Internet World Stats)