Global Twitter top 10 has only one UK firm - Metro, 22nd March 2011

Lingo24’s founder, Christian Arno, told Metro why UK companies could be losing out by failing to use Twitter to market overseas.

A report, “Twittering in Tongues” by the American  website globalisation consultant, John Yunker, revealed the top international corporate tweeters. Only one British firm, PriceWaterhouseCoopers, was in the global Twitter top 10.

Despite the fact half of tweets are now in other languages, only a handful of UK companies translate their Twitter feeds.

Christian said: “With Twitter remaining the most popular social media platform for corporations, running a foreign language Twitter campaign can be a massively profitable exercise. Yet compared to the likes of Sony, Microsoft, MTV and Air France, British companies have been ponderously slow to tweet in foreign tongues.

But the reality is that if a company has operations beyond the Channel, they need to run multiple Twitter accounts."

The global Twitter top 10 also includes Cisco Systems, HP, Dell, Lenovo and Samsung.