Search Demand Analysis by Country
This service looks at the search demand for your services and/or products across the world. We look at 2 key areas: the search demand and the cost for paid search advertising in the countries.
Paid Search advertising is an internet marketing strategy that can effectively increase your website’s online visibility and traffic, thereby increasing your conversions. It involves placing an ad – called a sponsored link/ad – on the search engine results pages (SERPs), or on content sites, for a certain keyword.
If search engine users search for that particular keyword, it will ‘trigger’ your ad to appear. Ads are displayed along with natural organic search results in pre-determined locations on SERPs (on the right hand, at the top and, in some instances, at the bottom of the page).
With Paid Search advertising, you don’t pay to appear on the results page - you’ll just pay per click (PPC) only a set or ‘bidded’ amount when a visitor clicks on your ad and is directed to the optimised page on your website. You pay less for click-throughs when your ad text is more relevant to users than that of other advertisers, so there is a real cost benefit in having your ads professionally crafted and your campaigns proactively managed.
Paid Search is generally far more cost effective in languages other than English, and Search Demand Analysis will reveal which foreign markets represent an opportunity for your business.
Areas covered
- Review of search traffic across a set of countries
- Review of search advertising costs across a set of countries.
Result
Analysing the search demand and expected advertising costs across a set of countries will help to confirm to you the countries that you should be targeting with Foreign Language Internet Marketing.
