The Lingo-ist, September 2005
The following articles are from the September 2005 edition of The Lingo-ist
The secret of good translation...is a good source text
Selecting the right translation company is obviously a critical factor when it comes to ensuring top translation quality. However, if you are writing the source copy yourself, there are other important steps that you can take - even before you approach a translation provider - both to reduce your costs and to ensure that the final foreign language version of your text is fit for its purpose.
Why website translation makes sense (especially to your clients!)
As the global market becomes ever more accessible thanks to the Internet, the number of companies opting to have their websites translated is on the up. Localising your website can boost your company's international sales considerably, especially if your website is marketed online effectively in foreign languages. Moreover, offering foreign language versions of site content has been shown to extend the length of time potential clients spend on your site perusing the finer points of your product or service.
The fascinating thing about language
The language services industry has more than its fair share of interesting and amusing stories. Here we feature a few interesting snippets - and if you happen to come across any language-related anecdotes in your own line of work, we'd be delighted to hear from you.