English to Chinese translation services
In 2008 all eyes will be on Beijing when the Olympics come to town – the first in Asia since Seoul in 1988. It’s a city of 15 million people in a country of 1.3 billion people. The Olympics may only last for one month, but they represent a turning point for China as it continues to open up to Western investment and builds towards its much anticipated position as the world’s largest economy. The Athens Olympics in 2004 struggled to find corporate sponsors – take Coca-Cola for example: why spend a sponsorship budget marketing to 11 million people, 90% of whom have tried Coke when for the same money you can market to a billion people in a country where 90% of the people are not regular Coke drinkers. Lingo24 urges its clients to take China seriously as an investment opportunity, representing a unique growth story in one of the world’s few ballooning economies. Taking China seriously means taking Chinese translations seriously, and that’s where we come in. We have staff in Beijing and Shanghai and translators throughout China (and throughout other Chinese speaking regions including Hong Kong, Taiwan, Malaysia and Singapore). Our clients value our position as a UK and European company with a strong local presence in China. If you are thinking of commissioning English to Chinese translations, then you should talk to us as you need to decide on the appropriate written form of the language - Simplified Chinese or Traditional Chinese - for your intended market. You will also need to consider the layout and design of your material. Chinese characters require careful treatment on most platforms (and sometimes require particular software or add-ins to standard DTP applications). You can take the quality of our Chinese translations for granted. We have extremely thorough quality control procedures starting from translator selection through several stages of checking and editing to ensure the translations are ready for publication. English to Chinese translation is not trivial, but the massive business opportunity presented by the Chinese speaking world is far from trivial. Your work will be made easier when you choose Lingo24 as your Chinese translation partner.
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