What documents and projects are best suited for Transcreation?
posted Mon, 2010-11-15 10:50 by
Transcreation is best used for new product-launch materials with culture-specific references such as:
- Press releases
- Brochures
- Slogans and mottos
Transcreation is the art of completely re-writing text in a foreign language, and as such it is important to allow plenty of time for the best results. Transcreation is not best-suited to high volume translation projects.