White paper from WinTranslation
WTB Language Group has released a 16 pages white paper entitled “Maximizing Visibility for Multilingual Web Sites.” This white paper debates on different subjects such as ‘the strategic importance of promoting international websites in foreign languages’, ‘the manner in which language and country/region filters affect international website’s presence in global search engines’ etc. It also offers tips on how to develop an effective workflow between marketing and translation teams and on how to research what international customers search for on the internet.
Please find the downloadable version of this paper here: http://www.wintranslation.com/services/websitetranslation.html