2 days in Paris
posted Mon, 2012-05-21 14:38 by
We’re counting down the days to the TAUS European Summit, one of the most exciting events of the year for the world language services and localisation industries.
TAUS, the Translation Automation User Society, is a think-tank for the translation industry, whose mission is to "help the world communicate better". Its European summit, from May 31st to June 1st, is a place to share the latest ideas, and a showcase for innovation in translation technology.
tags: events, translation technology
William Shakespeare - the multilingual bard
posted Tue, 2012-05-15 14:01 by
Katharina Haberstock looks at a festival of theatre breaking down cultural and linguistic boundaries.
For the London 2012 Cultural Olympiad celebrations, the Globe Theatre is staging an extraordinary event. They're presenting the Globe to Globe Festival, in which all of Shakespeare’s 37 plays are performed - in 37 different languages. It’s part of the celebrations honouring the national poet’s 448th birthday.
Next stop... Nuremberg!
posted Thu, 2012-05-10 11:24 by
We’re delighted to announce we’ve opened our newest office in Nuremberg, Germany. Alexander Grellmann will be leading our team, using his extensive accounts experience to offer the best German translation services to this important market.
He’ll be focusing on the DACH countries – Germany (Deutschland), Austria and Switzerland (Confoederatio Helvetica). These are some of our biggest markets, and he’ll be able to provide a much more personal service to existing and new customers.
Kitto katsu! Global marketing and local tastes
posted Tue, 2012-05-08 12:32 by
It might be a good excuse to “have a break”, but the humble Kit Kat is hardly the world’s most exciting chocolate biscuit. This all changes if you’re in Japan. The snack is available in a bewildering assortment of flavours from soy sauce to baked potato with butter.
tags: global marketing, kit kat, Localisation
How do I become a multilingual translator?
posted Fri, 2012-05-04 12:17 by
Writer Katharina Haberstock asks what skills a successful translator needs.
Some people think translating is as simple as replacing one word by another. But that’s a very one-sided view. In fact, there’s much more to being a successful multilingual translator.
What does Google Translate mean for international language services?
posted Mon, 2012-04-30 15:59 by
On Google Translate's sixth birthday this month, its developers had plenty of reasons to celebrate. Two hundred million in fact: that’s the number of people who use its free international language services each month.
“In a given day we translate roughly as much text as you'd find in one million books,” Google Translate engineer Franz Och wrote in a blog post. It’s roughly the same amount all human translators produce in a year.
tags: Google Translate, international language services, machine translation
The art of technical writing
posted Fri, 2012-04-27 14:25 by
Many of us have ripped open the packaging, pulled out the shiny new mobile phone or laptop, and started using it right away. It’s only when we hit a metaphorical brick wall that we turn to the user manual – or try to find instructions online.
The language of Twitter
posted Wed, 2012-04-25 15:27 by
The Twitterverse used to be a fairly monolingual place. Just three years ago, you could safely get by in English, with two thirds of tweets in the language. But this has fallen to only 39 per cent, according to the latest Semiocast study.
Learning the right lingo can boost international exports
posted Fri, 2012-04-20 11:16 by
It’s a familiar complaint – British schoolchildren just aren’t studying foreign languages any more. We regularly read more dismal news about falling numbers taking French or German A-levels, and universities closing departments.
But does it really matter in a world where English is the lingua franca? According to the British Chambers of Commerce (BCC), it does. The UK could be falling behind on international exports due to a lack of language skills.
Countdown to InfoSecurity Europe 2012
posted Tue, 2012-04-17 15:00 by
The clock’s ticking down to one of the year’s biggest IT and security events in London. For those who don’t know, InfoSecurity Europe is a huge global meeting place, where exhibitors show off some of their newest and most exciting technologies. And of course, Lingo24 will be there next week!
