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How global brands are adapting to the digital world

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More than 6000 visitors are gathering in Birmingham for the biggest ever Internet Retaling Expo, one of the highlights of the ecommerce calendar.

The two-day event features around 60 expert speakers, from John Lewis, Homebase, Facebook, BrandAlley and many more. Visitors can discover the latest innovations in everything from customer experience to logistics, or ask for advice in a series of workshops and clinics.

tags: events

From small business to global success story

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Is international expansion on your to-do list for 2014? Exporting is no longer just for the “big boys” according to Scottish Enterprise. Hundreds of smaller companies are becoming "micromultinationals" and reaching out to new markets. From Brewdog to Harris Tweed, they’re tapping into the growing demand for high-quality Scottish products worldwide.

tags: micromultinational

Which non-English language is most important for global business?

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While English is the world’s most widely-spoken second language, being monolingual can only get you so far in the global marketplace. The internet and the world of international business are increasingly multilingual.

And if you’re wondering which non-English language is the most useful, then we’ve got an answer. More than 660 people, based in different countries, responded to our online poll.

And there was a clear result - almost half of respondents voted for Chinese.  This was well ahead of the other two options, Spanish (36 per cent) and German (15 per cent).

Have reports of the death of the comma been exaggerated?

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The comma is the Cinderella of punctuation marks. It's often overlooked and causes confusion for native English speakers and learners alike. We all know what a full stop or a colon is for, but a comma can seem indecisive and wishy-washy.

In many languages such as German there are firm rules for when to use a comma or not. That’s not always the case in English -  and it can seem like an apologetic afterthought. Even a semi-colon has more substance to it; and how could you draw a winking face without it?

tags: language