The importance of good customer service in the modern business world can’t be overstated. With the advent of the internet era and healthy competition existing in most industry sectors, it has never been easier for a customer to change their particular service provider - so the need to provide genuinely good customer care is of paramount importance.

From a business point of view, it not only ensures a satisfied core customer base, but it also significantly increases the chance that someone will recommend your services to their friends and business colleagues.

Word of mouth marketing (WOMM) is a very effective method in that it’s organic and it has the potential to grow exponentially with very little effort - people will become advocates if they are happy with a product or service. But it doesn’t do any harm to incentivise either.

Lingo24 has just launched its very own referral campaign, designed to reward our trusted, loyal clients for spreading the good word about our wonderful translation service. All they need to do is recommend us to three acquaintances and, if they subsequently go on to become clients of ours, then they could be in with a chance of winning a weekend trip for two on the Eurostar.

With a plethora of online and offline marketing methods that exist today, we reckon that good old-fashioned word of mouth still has a big part to play in the modern business world. By providing quality customer service, this should go some way towards ensuring that people will be shouting our name from the rooftops; and a little incentive always helps too.