Swiss German: How does it differ from German?
posted Fri, 2011-08-26 15:18 by
When is German not German? When it’s Swiss German, of course.
Earlier this week we blogged about how the powerful Swiss Franc is forcing Swiss residents to shop in nearby (and cheaper) Germany.
tags: differences in Swiss German, language differences, marketing to Swiss-German speakers, Swiss-German, translators
Swiss Franc could hold the power for e-tailers
posted Mon, 2011-08-22 16:37 by
It’s been a fragile month already for economies all over the globe.
But for some on the Continent, the answer could well lie in the power of the strong Swiss Franc. With the Swiss Franc at a record high, frugal locals are abandoning native shops and heading elsewhere for their wares. Germany is a favourite shopping destination for the Swiss at the moment, with the Euro giving them far more bang for their buck (or indeed, Swiss Franc).
tags: marketing to Swiss-German speakers, non-English internet, Swiss Franc, Swiss-German
