Why bother with multilingual translation of social media?

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For most companies the answer is easy – they don’t. But they could be making a big mistake. Social media is seen as an essential part of many marketing campaigns. At the same time, English is losing its dominance on Facebook and Twitter.

Multilingual translation of social media feeds is an easy way to reach a huge audience. It’s also a great way of engaging with customers in  countries where you have a website – without the expense of setting up an on on-the-ground presence. 

tags: Foreign Language Internet, multilingual translation, social media

Can you help Lingo24 hit 500 Twitter followers?

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The @Lingo24 Twitter account is currently sitting at 490 followers – which we think isn’t that bad, but as always, we want more.

We’ve been gaining Twitter followers at a steady rate of close to one a day, but we want to give that steady progress a bump and hit the historic milestone of 500 Twitter followers before the end of the week.

tags: getting more Twitter followers, Lingo24 Twitter, SMEs on Twitter, social media, Twitter

Hashtags for the digital marketing industry

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In the next of our mini-series on Twitter hashtags (if you missed the first one, you can check it out here), we’re taking a look at popular hashtags for the digital marketing industry. 

The world of digital marketing is pretty massive, so relevant hashtags are the ideal way to get your Tweets seen by the right people. Indeed, a Twitter hashtag is digital marketing in its own right, so any online marketer would be mad not to use them.

tags: digital marketers on Twitter, digital marketing, digital marketing hashtags, online marketing, social media

Have you got Klout?

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Like most ecommerce sites, especially those specialising in such things as localisation, multilingual SEO and foreign language internet marketing, here at Lingo24, we’re all about the social media.

tags: Company Culture, social media

English-speaking Facebook users decline

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It seems people are getting bored of virtually poking each other, as Facebook user numbers in the US and the UK fell last month.

According to data by Inside Facebook, the US lost about 6 million users in May, while around 100,000 Brits also deserted the site.

But this doesn’t mean Zuckerberg and Co. will soon be jumping ship—while English-speaking user numbers fell, foreign language users continued to rise.

tags: eCommerce, Foreign Language Internet, social media

What’s happening on Twitter? UK businesses must update their social strategies

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British businesses are lagging behind on social media, research shows, at a time when social presence is becoming increasingly important.

Twitter

tags: eCommerce, Foreign Language Internet, multilingual twitter, social media, Twitter