Where are the best global web marketing opportunities in 2012?
posted Wed, 2012-01-25 16:25 by
The latest International Monetary Fund predictions on world growth were little cause for celebration in the UK or the Eurozone. But one eye-catching figure is they expect 80 per cent of this year’s growth to be fuelled by emerging markets.
Emerging markets represent around 50 per cent of the world’s GDP, but they’re growing much faster than developed economies. This means greater opportunities for British companies to reach out through global web marketing.
tags: Foreign Language Internet, global web marketing, Localisation, Translation
Professional localisation services: why in-country is the way forward!
posted Thu, 2011-10-27 10:56 by
These days it’s not enough to simply translate your content. You might have the greatest message in the world, but if it’s not relevant to your readers all over the globe, then they’re just not going to be interested.
tags: in-country translators, Localisation, professional localisation services, The Apprentice
John Lewis goes global with international marketing
posted Wed, 2011-07-27 13:12 by
It’s a buyer’s paradise for the affluent English middle classes, and now department store, John Lewis, is going global.
The company aims to use the foreign language internet to entice those from overseas by implementing a massive global marketing strategy. Already trading in Western Europe, deliveries will be expanding into the USA, Canada, Australia, New Zealand and Singapore by the end of the summer.
tags: Foreign Language Internet, global marketing, Localisation
Asia accelerates as Singapore reaches third place on Globalisation Index
posted Fri, 2011-02-11 12:38 by
Asia’s position as the current hot spot for economic globalisation was reinforced recently when Singapore reached third place on the Globalisation Index, placing behind Hong Kong and Ireland.
tags: Export, globalisation, Globalization Index, international business, Localisation
Export and localisation go hand-in-hand
posted Tue, 2009-08-11 13:09 by
The words ‘export’ and ‘localisation’ should always go hand in hand. Any business with an international target market needs to properly address the cultural nuances that are inherent across the world, and it all begins with a company’s website.
Sure, translation plays an important part in converting a website for the global market, but there is a lot more to the localisation process than simply translating a piece of text verbatim.
tags: Export, Localisation
