Why mobile should be part of your global web marketing strategy in 2012

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Whether you’re in London or Lahore, it’s hard to avoid people tapping away on their mobile phones. It’s estimated that a staggering 87 per cent of the world’s population now has a mobile device. And this year, sales of smartphones are expected to overtake PCs for the first time.

tags: global web marketing, mobile marketing

Where are the best global web marketing opportunities in 2012?

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The latest International Monetary Fund predictions on world growth were little cause for celebration in the UK or the Eurozone.  But one eye-catching figure is they expect 80 per cent of this year’s growth to be fuelled by emerging markets.

Emerging markets represent around 50 per cent of the world’s GDP, but they’re growing much faster than developed economies. This means greater opportunities for British companies to reach out through global web marketing.

tags: Foreign Language Internet, global web marketing, Localisation, Translation