Kitto katsu! Global marketing and local tastes
posted Tue, 2012-05-08 12:32 by
It might be a good excuse to “have a break”, but the humble Kit Kat is hardly the world’s most exciting chocolate biscuit. This all changes if you’re in Japan. The snack is available in a bewildering assortment of flavours from soy sauce to baked potato with butter.
tags: global marketing, kit kat, Localisation
How tea and biscuits are fuelling a £12bn export boom
posted Tue, 2012-03-27 14:53 by
Can you say Jammie Dodger in Chinese? Or do you know how Russians like a cup of tea?
Brands such as Wagon Wheels and Typhoo tea may seem as British as a bright red phone box. But they’re gaining fans around the world, helping push UK food exports past a record £12bn.
tags: Export, global marketing
John Lewis goes global with international marketing
posted Wed, 2011-07-27 14:12 by
It’s a buyer’s paradise for the affluent English middle classes, and now department store, John Lewis, is going global.
The company aims to use the foreign language internet to entice those from overseas by implementing a massive global marketing strategy. Already trading in Western Europe, deliveries will be expanding into the USA, Canada, Australia, New Zealand and Singapore by the end of the summer.
tags: Foreign Language Internet, global marketing, Localisation
