Why run an international PPC campaign?

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What’s the quickest way to get loads of new traffic – and customers – to your website? Search engine optimisation is essential to gradually building your profile, but it can take time to see results. In contrast, PPC (pay-per-click) advertising is a way to leap-frog to the top of the rankings and get (almost) instant results.

tags: foreign language internet marketing, international PPC, SEO

Seasonal trends in global searches

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It’s hardly surprising that online searches for “greeting cards” and “turkey recipes” peak at this time of year.  An annual graph of French searches for “snowboard” is almost the exact opposite of the Australian one. But many people will be surprised by some of the seasonal trends in online searches in other countries.

tags: foreign language internet marketing, search engine marketing, seasonal trends

International search engine marketing

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The latest UK economic news may be gloomy, but more companies are discovering the benefits of online marketing overseas.  Translating your website is the first step – but it’s not much use if no one can find it. That’s where international search engine marketing comes in, helping your unique services stand out from the crowd.

tags: foreign language internet marketing, international search engine marketing, multilingual SEO

A professional and creative translation agency

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What makes Lingo24 different from other agencies?  Operations director Jack Waley-Cohen believes it’s a unique mix of people, who are all encouraged to come up with new ideas.  Our creative translation agency is made up of a culturally and geographically diverse team, who share a passion for language and commitment to customer service.

tags: creative translation agency, foreign language internet marketing, german translation services

Think you don’t need your website in multiple languages?

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We’ve long been led to believe that English is the king on the internet. Indeed, many companies believe that they don’t need their website in multiple languages. But actually, quite the opposite is true.

While English is the number one most-used language on the web right now, it is quickly losing its prominence. Last year English use accounted for 31% of online users. Today, it accounts for 26.8%, and that percentage will continue falling as foreign use language online keeps on growing.

tags: foreign language internet marketing, foreign language speakers, website in multiple languages

How multilingual web marketing and UK exports can work in harmony [VIDEO]

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With a European economic crisis all over the news, many UK SMEs will be wondering how they can ride it out. While the UK’s future still looks gloomy in the wake of our own economic catastrophe, Lingo24’s MD, Christian Arno, suggests that multilingual web marketing could be the way forward, and that we should look to the foreign language internet for a leg-up. 

tags: foreign language internet marketing, multilingual web marketing, UK exports, video

Multilingual search marketing uncovered: A video to explain all

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Here at Lingo24, we know that multilingual search marketing can seem like something of a mystery at times. Not only have you got to get to grips with online marketing techniques, SEO and social media, but you’ve got to do it in a foreign language too!

We aim to demystify multilingual search marketing with our new suite of foreign language internet marketing (FLIM) services. But to show you exactly what we mean, check out our 2-minute video for a simple, easy-to-understand run-down of what FLIM is and what it can do for you.

tags: FLIM, foreign language internet marketing, multilingual search marketing