Where are the best global web marketing opportunities in 2012?
posted Wed, 2012-01-25 16:25 by
The latest International Monetary Fund predictions on world growth were little cause for celebration in the UK or the Eurozone. But one eye-catching figure is they expect 80 per cent of this year’s growth to be fuelled by emerging markets.
Emerging markets represent around 50 per cent of the world’s GDP, but they’re growing much faster than developed economies. This means greater opportunities for British companies to reach out through global web marketing.
tags: Foreign Language Internet, global web marketing, Localisation, Translation
Why bother with multilingual translation of social media?
posted Wed, 2012-01-11 17:29 by
For most companies the answer is easy – they don’t. But they could be making a big mistake. Social media is seen as an essential part of many marketing campaigns. At the same time, English is losing its dominance on Facebook and Twitter.
Multilingual translation of social media feeds is an easy way to reach a huge audience. It’s also a great way of engaging with customers in countries where you have a website – without the expense of setting up an on on-the-ground presence.
tags: Foreign Language Internet, multilingual translation, social media
Social media use around the world
posted Wed, 2011-12-14 11:35 by
Gefällt dir my latest Facebook post? Or do you want to compartir your photos with amigos around the world? There’s no doubt social media use is a worldwide phenomenon, but it’s not always as uniform as you might expect.
tags: Foreign Language Internet, multilingual social networks, social media use
Do the SLIMMA markets hold the key to international web marketing?
posted Tue, 2011-11-08 14:30 by
Step aside, BRIC, because there’s a new growing economies acronym in town in the form of SLIMMA. And it could well be the ticket for international web marketing...
Top travel bosses have predicted the SLIMMA countries to be the industry’s top growth areas. And to put you out of your misery, it stands for: Sri Lanka, Indonesia, Malaysia, Mexico and Argentina.
tags: emerging markets, Foreign Language Internet, international web marketing, translating websites
A love story made in Brazil for Cupid
posted Wed, 2011-08-24 14:33 by
A Scottish dating agency are using the foreign language internet to spark love interests in Brazil.
Edinburgh-based dating agency, Cupid, has seized the golden opportunity that the foreign language internet has to offer in the ever-growing Brazilian online market, shelling out a whopping half a million pounds for a number of Portuguese sites.
tags: Brazil, Brazilian markets, emerging markets, Export, Foreign Language Internet
Vote for Lingo24’s session at SXSWi 2012
posted Tue, 2011-08-16 10:07 by
Lingo24 visited the massive digital industry showcase SXSW Interactive last year, and we had such a good time that we decided to return to Austin next year.
This time we’re aiming for a session of our own - ‘Foreign Language Internet: the next digital frontier’ – exploring how e-businesses and digital marketers should be taking advantage of the land grab for rankings on foreign language search engines.
tags: Foreign Language Internet, South By Southwest, SXSW, SXSWi, SXSW Interactive
Lingo24 heads Stateside for SES San Francisco 2011
posted Wed, 2011-08-10 16:57 by
At the end of this week, Lingo24 MD, Christian Arno, will be jetting off to San Francisco, to attend the 2011 Search Engine Strategies (SES) conference, part of Connected Marketing Week, which runs from Monday 15 to Friday 19 August.
tags: Foreign Language Internet, Lingo24 USA, localization, SEO industry, SES San Francisco 2011
Closing the export gap with the foreign language internet
posted Mon, 2011-08-08 15:22 by
A whopping two-thirds of London’s businesses are not exporting, and very few would consider going overseas, a new report has said.
The poll, conducted by the London Chamber of Commerce and Industry (LCCI) said it was ‘hugely disappointed’ with the results.
Willie Walsh, president of the LCCI said, ‘It is not good enough that so few UK companies export their goods and services and even [fewer] think it’s a possibility.’
tags: eCommerce, Export, Foreign Language Internet, LCCI, UK economy, UK export
Asia: The emerging market you can’t afford to miss out on
posted Tue, 2011-08-02 16:02 by
When it comes to language translation services, and in particular, the foreign language internet, we get first-hand experience of emerging markets and global trends. Indeed, on this very blog we’ve waxed lyrical about the BRIC countries (Brazil, Russia, India and China) and the opportunities these hold for exporting businesses.
tags: BRIC countries, economy, emerging markets, Export, Foreign Language Internet
John Lewis goes global with international marketing
posted Wed, 2011-07-27 13:12 by
It’s a buyer’s paradise for the affluent English middle classes, and now department store, John Lewis, is going global.
The company aims to use the foreign language internet to entice those from overseas by implementing a massive global marketing strategy. Already trading in Western Europe, deliveries will be expanding into the USA, Canada, Australia, New Zealand and Singapore by the end of the summer.
tags: Foreign Language Internet, global marketing, Localisation
