Why run an international PPC campaign?
posted Tue, 2012-02-07 12:13 by
What’s the quickest way to get loads of new traffic – and customers – to your website? Search engine optimisation is essential to gradually building your profile, but it can take time to see results. In contrast, PPC (pay-per-click) advertising is a way to leap-frog to the top of the rankings and get (almost) instant results.
tags: foreign language internet marketing, international PPC, SEO
Where are the best global web marketing opportunities in 2012?
posted Wed, 2012-01-25 16:25 by
The latest International Monetary Fund predictions on world growth were little cause for celebration in the UK or the Eurozone. But one eye-catching figure is they expect 80 per cent of this year’s growth to be fuelled by emerging markets.
Emerging markets represent around 50 per cent of the world’s GDP, but they’re growing much faster than developed economies. This means greater opportunities for British companies to reach out through global web marketing.
tags: Foreign Language Internet, global web marketing, Localisation, Translation
Machine translation vs humans
posted Fri, 2012-01-20 10:47 by
Machine translation might seem like a new phenomenon, but it’s actually 58 years old this month. Researchers at IBM and Georgetown University began developing an automated Russian to English translator in 1954, with operators laboriously punching messages onto cards.
tags: language tools, machine translation, Post-Edited Machine Translation
How much does translation cost?
posted Tue, 2012-01-17 14:51 by
Like many simple questions, this is one with no easy answer. For one thing, it'll depend whether it's a complex technical report, a novel, or just an email in another language.
The answer to “how much does translation cost” also depends on how accurate it needs to be. Running your marketing brochure through Google Translate might be free, but it’s unlikely to be cost-effective in the longer term! We’ve all had a laugh at amusing translation mistakes, such as a Welsh road sign which translated as “I’m not in the office at the moment".
Why bother with multilingual translation of social media?
posted Wed, 2012-01-11 17:29 by
For most companies the answer is easy – they don’t. But they could be making a big mistake. Social media is seen as an essential part of many marketing campaigns. At the same time, English is losing its dominance on Facebook and Twitter.
Multilingual translation of social media feeds is an easy way to reach a huge audience. It’s also a great way of engaging with customers in countries where you have a website – without the expense of setting up an on on-the-ground presence.
tags: Foreign Language Internet, multilingual translation, social media
Global translations and a world of new opportunities
posted Thu, 2012-01-05 13:39 by
If your New Year’s resolution is to find new marketing opportunities, it can be hard to know where to start. It’s easy to think the economic woes in Europe and America could cast a shadow over the beginning of 2012. But online global translations can be key to tapping into new, emerging markets and massively expanding your customer base.
How technology is changing the international translations industry
posted Wed, 2011-12-21 10:51 by
Today, tourists are increasingly likely to rely on smartphone apps for international translations, rather than dog-eared phrasebooks. And professional translators are replacing their dictionaries with an array of sophisticated, computerised tools.
There’s no doubt technology is a big influence on the international translations industry. The internet has created a huge market for translations, with English-speaking users becoming a minority.
Social media use around the world
posted Wed, 2011-12-14 11:35 by
Gefällt dir my latest Facebook post? Or do you want to compartir your photos with amigos around the world? There’s no doubt social media use is a worldwide phenomenon, but it’s not always as uniform as you might expect.
tags: Foreign Language Internet, multilingual social networks, social media use
What's your favourite social network?
posted Thu, 2011-12-08 13:49 by
Whether you’re a global translation agency, or simply trying to keep up with old friends, it’s hard to avoid social media! According to Lingo24 Operations Director Jack Waley-Cohen, not being on Facebook or Twitter is a bit like owning up to having no email address ten years ago. And more and more companies are realising the benefits of social media marketing.
In our latest video, Jack explains why Facebook is his first choice:
Seasonal trends in global searches
posted Tue, 2011-12-06 12:00 by
It’s hardly surprising that online searches for “greeting cards” and “turkey recipes” peak at this time of year. An annual graph of French searches for “snowboard” is almost the exact opposite of the Australian one. But many people will be surprised by some of the seasonal trends in online searches in other countries.
tags: foreign language internet marketing, search engine marketing, seasonal trends
Why local language translation makes sense
posted Thu, 2011-12-01 11:53 by
Could a lack of translation be bad for your health? That’s the theory of a team of researchers who will be studying the link between local language translation and social and health issues in Africa. They believe that a lack of information in multiple languages can leave people feeling powerless and unable to participate fully in society.
International search engine marketing
posted Wed, 2011-11-30 10:30 by
The latest UK economic news may be gloomy, but more companies are discovering the benefits of online marketing overseas. Translating your website is the first step – but it’s not much use if no one can find it. That’s where international search engine marketing comes in, helping your unique services stand out from the crowd.
tags: foreign language internet marketing, international search engine marketing, multilingual SEO
How new technology could help preserve indigenous languages
posted Fri, 2011-11-25 11:46 by
At first glance, you might think the internet is reducing language diversity. English and Chinese are dominant, with 80 per cent of online communication in just 10 languages.
With more and more people writing les emails and die Blogs, is there any hope for the less common indigenous languages? Of the world’s roughly 6500 languages, it’s estimated one goes extinct every two weeks. Most of them are never written down, let alone making it onto the internet
tags: indigenous languages, new technology, preserving language diversity
A professional and creative translation agency
posted Tue, 2011-11-22 17:22 by
What makes Lingo24 different from other agencies? Operations director Jack Waley-Cohen believes it’s a unique mix of people, who are all encouraged to come up with new ideas. Our creative translation agency is made up of a culturally and geographically diverse team, who share a passion for language and commitment to customer service.
tags: creative translation agency, foreign language internet marketing, german translation services
Think you don’t need your website in multiple languages?
posted Thu, 2011-11-17 14:51 by
We’ve long been led to believe that English is the king on the internet. Indeed, many companies believe that they don’t need their website in multiple languages. But actually, quite the opposite is true.
While English is the number one most-used language on the web right now, it is quickly losing its prominence. Last year English use accounted for 31% of online users. Today, it accounts for 26.8%, and that percentage will continue falling as foreign use language online keeps on growing.
tags: foreign language internet marketing, foreign language speakers, website in multiple languages
How multilingual web marketing and UK exports can work in harmony [VIDEO]
posted Fri, 2011-11-11 12:32 by
With a European economic crisis all over the news, many UK SMEs will be wondering how they can ride it out. While the UK’s future still looks gloomy in the wake of our own economic catastrophe, Lingo24’s MD, Christian Arno, suggests that multilingual web marketing could be the way forward, and that we should look to the foreign language internet for a leg-up.
tags: foreign language internet marketing, multilingual web marketing, UK exports, video
Do the SLIMMA markets hold the key to international web marketing?
posted Tue, 2011-11-08 14:30 by
Step aside, BRIC, because there’s a new growing economies acronym in town in the form of SLIMMA. And it could well be the ticket for international web marketing...
Top travel bosses have predicted the SLIMMA countries to be the industry’s top growth areas. And to put you out of your misery, it stands for: Sri Lanka, Indonesia, Malaysia, Mexico and Argentina.
tags: emerging markets, Foreign Language Internet, international web marketing, translating websites
Lingo24 Edinburgh gets a new home
posted Thu, 2011-11-03 09:36 by
After a hectic day last week the Lingo24 Edinburgh office moved to swish new digs.
Their new home takes them from the old cramped office into an entire floor of an old townhouse. The change is having a great effect on the McLingo clan, with everyone loving the massive amounts of natural light.
They've already started making a mark on their new place (take a peek below!), and we're sure it won't be long before it feels like home.
tags: Lingo24 Edinburgh, Lingo24 offices
Professional localisation services: why in-country is the way forward!
posted Thu, 2011-10-27 10:56 by
These days it’s not enough to simply translate your content. You might have the greatest message in the world, but if it’s not relevant to your readers all over the globe, then they’re just not going to be interested.
tags: in-country translators, Localisation, professional localisation services, The Apprentice
Hashtags for entrepreneurs
posted Tue, 2011-10-25 10:00 by
“A hashtag, a hashtag, my kingdom for a hashtag!”
Okay, so we might be making that quote up, but we’re sure if Twitter had been around in Shakespearean times, Richard III may just have uttered that phrase. And particularly if he wanted to get his Tweets seen by the right people.
If you’ve not been following our hashtag series, we’ve been outlining the best hashtags to get you noticed, whatever industry you like to dabble in.
tags: entrepreneurs on Twitter, hashtags for entrepreneurs, start-ups, young entrepreneur
