5 steps to localise your international translation

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Speaking your customers’ language is the key to successful marketing overseas. There’s plenty of evidence people prefer to make purchases in their mother tongue. But if you want to compete on an equal level with local businesses, then international translation is just the start.

tags: international translation, Localisation, professional localisation services

Celebrating world languages

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It might be overshadowed by Mardi Gras and Carnival celebrations this year, but today is International Mother Language Day. Founded by UNESCO, it’s a day to celebrate the roughly 7000 different world languages, and promote the benefits of multilingualism.

Here at Lingo24, our slogan is “love your language” whether that’s Romanian, Tagalog or English! We’re passionate about languages, and believe they’re more than just a way of communicating.

tags: international mother language day, Translation, world languages

Mapping global social media trends

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Love it or hate it, there’s no doubting Facebook’s popularity. It’s hardly been out of the news in the run-up to its multi-billion dollar stock offering. And the latest figures show 845 million people – more than a ninth of the Earth’s population – are “active users”.

tags: Foreign Language Internet, global social media, social networks

Why run an international PPC campaign?

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What’s the quickest way to get loads of new traffic – and customers – to your website? Search engine optimisation is essential to gradually building your profile, but it can take time to see results. In contrast, PPC (pay-per-click) advertising is a way to leap-frog to the top of the rankings and get (almost) instant results.

tags: foreign language internet marketing, international PPC, SEO