Lingo24 Translation Company Blog

With advances in technology, the age-old ‘human translation vs. machine translation’ debate is one that is likely to continue for some time.

Whilst most people will agree that for professional, accurate translations there is no substitute for having a real person at the helm, the countless free online translation tools can still come in handy for those who simply need to get the gist of a short piece of text – but even then, it’s likely that some of the original meaning will be lost.

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VentureBeat – the highly-respected US-based business and entrepreneurial website – has enlisted the expertise of Lingo24’s Christian Arno, in a feature on how entrepreneurs can use the internet to cost-effectively grow their business abroad. The full piece can be read here: Cashing in on non-English search engines.

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Google is such a widely used search tool, that the word itself has gone from being a simple trademarked name to being an active verb – sometimes even appearing in lower case, as in ‘I googled the answer’.

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The importance of getting a translation 100% correct can never be over-stated. Even the slightest deviance from the original text can convey an entirely different message to the one that was intended; and this only serves to underline the value of sourcing good quality, professional translators.

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Nobody could ever say the current economic downturn is a good thing. But if we’re to take a positive from a negative, then one could argue that it has given many businesses the proverbial kick up the backside they needed to get their house in order.

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The snowball effect of Lingo24’s recent media coverage has been fascinating to watch. Our recent appearance in the Sunday Times’ ‘How I made it’ section was picked up on by Freelance UK, because of our strong links with the freelance fraternity. And this in turn was picked up on by Enterprise Nation, who we worked with for a new feature entitled spare room international start-up.

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Whilst technology is playing an increasingly important part in the modern day business world, it’s the people at the heart of each company that really make the difference.

For Lingo24, our band of merry Lingo-ists (that’s someone who works for Lingo24, incidentally…) now sits at over 100 people and every one of them has a part to play in our continued success.

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Not one to shirk away from the latest new-fangled networking tools, Lingo24 can twitter, CrunchBase or YouNoodle with the best of them.

And it is fascinating how easily a company’s entire online activity can now be monitored with such ease. Earlier this year, YouNoodle – the online platform for the global entrepreneurial community – created a dynamic directory of active startup companies, compiled from its own proprietary tracking technology.

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We recently reported on this fair blog that Lingo24 was soon to be launching a fantastic new office complex in Timisoara, our European heartbeat in Romania – so that we could have everyone under one roof again. Well, due to our recent growth spurt, we’ve now out-grown our office in Panama too!

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They say that no news is good news, but that’s not always the case. Lingo24 has been receiving some fantastic coverage lately and, following on from recent features in the Press and Journal, the Financial Times, the Edinburgh Evening News and the Brand Republic, the Sunday Times did a little feature on us at the weekend too.

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