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The challenges of localization in a shifting global economy

posted on Tue, 2013-05-21 14:07 by hazel

More businesses are operating globally than ever before, with the internet breaking down national borders. But the landscape is constantly changing – as is the translation and localization industry.

Where are the best new opportunities and growth markets? Which economies are emerging as leaders – and which are struggling? How can businesses cope with an explosion in content and an increasingly multilingual marketplace?

tags: events

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Bing boldly goes where no translation tool has gone before

posted on Fri, 2013-05-17 12:48 by hazel

Fancy a job on the Starship Enterprise, but concerned you might not have the language skills? Don’t worry, Microsoft has come to the rescue – delighting Star Trek fans by adding Klingon to its Bing translator.

tags: languages

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Secrets of optimising your multilingual content

posted on Tue, 2013-05-14 14:27 by hazel

You work hard to create readable documentation, and translate it for a worldwide audience – but how do you make sure your multilingual content is findable? That’s the problem that Search Engine Optimisation (SEO) helps you solve.

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Export Week puts businesses on fast track to global success

posted on Fri, 2013-05-10 12:12 by hazel

No business is too small to export, according to the organisers of Export Week. The relatively weak pound and tough market conditions at home are two good reasons to consider exploring new opportunities overseas.

The UK Department of Trade and Industry, Scottish Development International (SDI), and Scottish Enterprise have organised a series of high-profile events next week to encourage businesses to export their products and services.

tags: exports

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