translate more for less and less effort
This is how the Common Sense Advisory explains why a 20% market increase in the translation industry does only translate into a 7.5% growth of the sector:
Why this discrepancy? In this highly competitive market, most productivity gains benefit the customer, not the LSP. We do not find price erosion in core metrics like price per new word, but we do see the impact of translation automation and reduced publishing costs from XML conversion. LSPs are literally doing more for less but for less effort. The 15-20 percent growth in overall demand translates into a blended 7.5 percent increase in revenue.
This is really what it is all about for any LSP who wants to play the big game: attract high volume clients by offering a full service that covers the whole “supply chain” - starting at the customer’s multi-lingual CMS via flagging of translatable text, across to pre-translating right through to web 2.0 based translation interface with a shortcut past the proof-reader straight back into the client’s CMS. That’s how you translate more for less and less effort. It is just that easy 