call us now on
+44 (0) 20 7952 7500 (UK)
+1 631-576-8235 (US)

or email us

Lingo24 Solutions:

We really can help you do more effective business internationally - and if we can't, you'll know this within 30 seconds of speaking to us on the 'phone.

Contact us today!

Christof’s Blog

plus is minus and red is green

My brother in law is an electronic genius and he is also colour blind. He used to make a joke about it by saying “it is all very simple, all you have to remember is that plus is minus and blue is black. He left me feeling uneasy about his hobby.

Still… if you read Janaina Wittner and Daniel Goldschmidt’s article on
http://www.whp.fr:8080/whp/articles/globalization-internationalization-and-localization/ you might get a feel for the truth in my brother in law’s theory - at least when it comes to the meaning of colours in the Western world and China.

A good read.

Leave a Reply