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Christof’s Blog

German/Belgian localisation problems a la adidas

It probably can’t get more embarrassing than that: about 20 German athletes at the Olympic Games currently held in Turin have to wear woolen hats with the Belgian national colours on it. It appears that Adidas (which used to be a German company until it was bought by a French enterprise years ago) had a production slip up that saw the caps being dyed black-gold-red instead of black-red-gold. Apparently it didn’t matter that the German flag would have had to be horizontally while the Belgian is vertical - because the stripes (all three of them) went front to back on the hats.

well well.. here is me speaking who I bought a rugby shirt of “my” local team (Waikato) which I didn’t dare taking with me to Germany because it would have been misunderstood - Waikato’s colours are red-black-yellow (horizontally).

It needs to be said: localisation is not an easy task

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