Whether you’re a global translation agency, or simply trying to keep up with old friends, it’s hard to avoid social media! According to Lingo24 Operations Director Jack Waley-Cohen, not being on Facebook or Twitter is a bit like owning up to having no email address ten years ago. And more and more companies are realising the benefits of social media marketing.

In our latest video, Jack explains why Facebook is his first choice:

tags: global translation agency, social media marketing

It’s hardly surprising that online searches for “greeting cards” and “turkey recipes” peak at this time of year.  An annual graph of French searches for “snowboard” is almost the exact opposite of the Australian one. But many people will be surprised by some of the seasonal trends in online searches in other countries.

tags: foreign language internet marketing, search engine marketing, seasonal trends

At first glance, you might think the internet is reducing language diversity. English and Chinese are dominant, with 80 per cent of online communication in just 10 languages.

With more and more people writing les emails and die Blogs, is there any hope for the less common indigenous languages? Of the world’s roughly 6500 languages, it’s estimated one goes extinct every two weeks. Most of them are never written down, let alone making it onto the internet

tags: indigenous languages, new technology, preserving language diversity

The first guest post in Lingo24’s brand new International Marketing blog is from Juan Tornoe, who is Chief Marketing Officer (CMO) and Partner at Cultural Strategies, a US-based marketing & advertising consultancy.

When marketing to a culturally & ethnically diverse audience in the United States, you really need to put your money where your mouth is if you want to secure a specific segment of the community as loyal, long-term customers.