Online PR and Article Marketing
Lingo24 has developed a unique online PR service, which combines foreign language content creation, optimisation and PR. It involves pitching and publishing content produced for Internet Marketing purposes to generate back-links to your website.
Article marketing ensures that this content is published in online industry publications and other online media outlets, and are accompanied by a brief presentation/byline of your company and a link to your website.
Generating back-links to your website is the number one SEO strategy for measurably improving your website's ranking in search engines, and is also an effective way to promote your website on other websites which are similar in content and sector.
But when it comes to securing effective links, quality is more important than quantity, as search engines take into consideration the relevance and authority of the sites which host links. Lingo24's Online PR service solely targets websites of authority and relevance.
Pitching articles to high profile websites requires a native speaker of the target language with experience in public relations and/or journalism, and copywriters experienced in creating unique, well-researched and optimised content.
Lingo24's Online PR specialists are:
- Internet Marketing specialists with content optimisation skills whom we brief on your brand’s identity, customer base and requirements.
- Mother tongue speakers of the relevant language(s).
500+published articles across Europe and North America in 2010 |
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Areas covered
• Creation of foreign language content on pre-determined subjects
• Developing relationships with bloggers, webmasters and journalists of reputable industry news websites
• Submitting articles to popular news websites
• Reporting
Results
The benefit of this service is two-fold: the submission of the articles generates brand awareness for your business in a destination country and the quality in-bound links from the articles benefits the search engine performance of your foreign language content.
A multilingual PR, article placement and content creation campaign for the German website of an international antivirus software company involved two multilingual online marketers working for a total of 70 hours.
The online marketers compiled a list of relevant German websites to contact for article placement. These websites were then contacted in German to pitch expert guest articles on the topic of internet security, produced by Lingo24 on behalf of the client.
Successful article suggestions were then extensively researched and written by the Lingo24 team, and then provided for posting on the target websites, with a link back to the client's website. This back-linking project demonstrably improved the client’s German website’s search engine ranking.
